Brand Identity

Client: Global Engineering Organisation

By: Giorgi Gasashvili and Daria Stratovich

Global Engineering Organization is an infrastructure engineering company specialized in designing, planning, managing, and site investigation. It's based in the Republic of Georga but is founded by an expert in engineering from South Korea.

 

The task was to build a brand identity for GEO starting with a logo and finishing with a sales presentation template.

 

The logo is shaped like a Penrose triangle, which is an "impossible object" or, in other words, an optical illusion. It can't exist as a solid object but can be visible as a drawing from a certain perspective. The logo represents the main idea behind the brand and its slogan "Making the impossible."

 

We also created a pattern based on a Penrose triangle shape, which can be used as a background for various applications.

 

The main color of the brand is a rich blue. It represents the stability, confidence, and professionalism of the GEO team.

We've made a set of branded stationery using the logo, the pattern, and the brand color as well as a branded presentation pitch deck.

GEO: Brand Identity