Client: AVON Russia & CIS
Every quarter, AVON launches a sales activation campaign and holds a large-scale event in order to raise sales coordinators engagement, productivity, and loyalty, and attract new people to the company. Each campaign needs its own logo and visual direction for branding the event, social media posts, souvenirs, print, and other materials of the campaign.
The main theme of Q1 2020 is "Win beautifully." AVON requested a fun, bright, celebratory, and modern design. That's why we've chosen three main colors from the AVON brand book and created abstract geometric shapes and elements of celebration and victory to use in all branded materials. We also focused on bold typography, as it allows us to transfer the message in a more impactful manner.