Brand Identity & Landing Page Design
Client: 360 Consult
By: Daria Stratovich
360 Consult is a business consulting agency founded by Andrey Obuhovich who's been a Reebok Vice President and adidas Senior Marketing Director at Russia & CIS Moscow. 360 Consult unites top management level experts in Strategy & Planning, Retail, Commerce, Human Resources, Marketing, Product & Buying, and Sports Marketing.
The idea behind the name of the brand is to provide 360-degree support in all areas of retail business.
At Social Animals, we not only worked on 360 Consult brand identity but also on the tone of voice and copy for the client in English and Russian, therefore, providing full-package branding services.
We developed a brand identity that includes a logotype, color scheme, fonts, and guidelines for business cards and other stationery products.
Additionally, we'built a landing page that serves as an introduction to the 360 Consult founder, experience, services, and partners.
360 Consult: Brand Identity
The client requested a color combination of yellow and black but we offered to replace black with a soft and elegant blue and use yellow as an accent color because the black- and yellow combination is overused on the Russian market.
The logo represents a 360-degree approach and a cycle of solving one business problem after the other. Circular shapes are used as brand identity elements demonstrating a smooth and infinite process.
360 Consult: Landing Page
The main goal of the landing page is to present the founder of the company, their services, and expertise and lead visitors to a phone number or email to contact the company. Elegant blue is used for introducing the founder and his experience, bright yellow for presenting their solutions and problems and grey for explaining the process, clients and partners of 360 Consult.